In May 2019, the founder of New Chapters Ms Esther Leong attended the China CEO conference hosted by the CKGSB.

CKGSB is a non-profit graduate business school founded by the Lee Ka-Shing Foundation and is ranked top 10 worldwide in terms of research outcome. CKGSB have students from famous companies in China and abroad and 80% of its EMBA students are CEO-level.

CEOs who attended the conference are from all over the world and different industries, including finance, consulting, energy and education. They discussed the prospect of investing in China and the current business models in China. Esther shared the concept of ‘immersive education’ with the audience and the travel products of New Chapters have received great attention.

During the conference, Esther met Mr Jiannnong Qian, Chairman of the Fosun Travel Group and had discussion of the prospect of the travel industry. New Chapters shares a similar view to Fosun Travel, wishing to provide families with a broad range of customised products. Esther says that family time is essential for children and the market for family travel has great potential. New Chapters makes it possible for children to travel with the family, learn with the family, grow with the family and prepare themselves for the future with the family.

Esther also highly appreciates the arts and humanities element of the management courses at CKGSB. CKGSB has introduced Confucianism, Greek philosophy, Christianity and Buddhism, Islamism to its syllabus and aims to train a generation of entrepreneurs of international competitiveness and humanity knowledge for China. Esther suggests that humanities subjects are closely related to the work of a business leader. Learning technical skills is not the panacea to understanding social transformations nowadays, given how rapid technological innovations take place. Nevertheless, learning about history and culture could serve as a tool to understand the deeper implication of changes. New Chapters always believe in learning by doing and that learning should not be limited to one’s own field.